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Supporting purpose-led brands and campaigns to tell their stories, build communities and change the world.
Visual storytelling for impact.
Communicating responsible business.
Growing communities for change.
Bronwyn Seier is a creative thinker and skilled communicator from Winnipeg, Canada. She began her career in fashion design whilst freelancing as a graphic designer and copywriter, embedding her work in sustainable practice. Her womenswear design was recognised by the CAFA awards. In 2017, Bronwyn moved to London, where she completed the MA Fashion Futures course at the London College of Fashion. Along the way, she co-created an installation for the Victoria & Albert Museum's Fashioned from Nature exhibit and published a thesis on the link between digital media and overconsumption, graduating with distinction.
Then, Bronwyn went on to support leading ethical fashion movement, Fashion Revolution in mobilising millions of activists to shape a fair fashion industry. Since 2020, she has offered freelance support to brands, NGOs, start ups and movements. She is currently head of brand at The Seam, where she has grown a vibrant community of passionate, returning customers. Alongside branding and marketing, Bronwyn also manages The Seam's tech product and support with operations.
Bronwyn has focused her career on bettering fashion's impact on the world through creative content.
ABOUT
Work
Client: The Right Project
The Right Project is an established sustainability consultancy that has flourished on word-of-mouth referrals for its first 8 years in business. When the expert team decided to expand offerings into educational webinars, a digital face-lift was needed to bring in a new community of professionals. Creating a fashion-first brand image, establishing an education-driven social platform and compelling copy helped The Right Project present its new offering to potential customers and convert them into lifelong learners.
Client: Ninety Percent
Ninety Percent is a brand built on the notion of giving back. With 90% of profits sent back to workers and charity, and a sustainability ethos that rivals major competitors, the challenge was to find and grow a loyal customer base. Supporting the brand to audit its current communications and create a winning social media strategy helped match Ninety Percent’s responsible ethos with an ethically motivated, conscious consumer.
Comms Manager: Fashion Revolution
The world’s largest movement for a fair fashion industry, Fashion Revolution, has mobilised millions of activists around the world to ask brands 'Who Made My Clothes?' and hold industry to account. Leading social media strategy between 2018–2021, Fashion Revolution has grew its audience by more than 55% to a total of 670,000+ engaged activists. This growth has taken shape alongside a more cohesive and engaging communication strategy across channels and turned Fashion Revolution’s digital presence into an open-source educational authority on all things sustainable fashion. During my time there, I focused on using recognisable content formats like meme, collages and pop culture to captivate young audience to get involved in the campaigns.
Client: Create Sustain
Create Sustain is a consultancy primarily supporting multi-brand retailers to deliver sustainability impact that cuts through the noise. Freelance research, communications and creative consulting were offered on several client facing projects, including sustainability report research, presentations, website copywriting and multimedia production. Clients included Selfridges, Net-A-Porter and YOOX.
campaignin
storytelling
Head of Brand: The Seam
The Seam is a fashion tech startup aimed at connecting customers with local, trusted Makers for clothing alterations, repairs and bespoke customisations. The platform helps to increase the longevity of wardrobes, improve clothing fit, and empower a new generation of Makers to showcase their skills and grow their business. Work for The Seam has included brand strategy, digital marketing, content creation, PR and product management. I joined the business as the first hire in 2021, just prior to launching a beta version of our booking platform. In the years since, I have built a successful growth strategy, which has seen The Seam grow a dedicated, returning customer community, establish ourselves as the leading repairs platform in the UK and build a robust digital platform.
Client: Textile Exchange
Comms manager: Fashion Revolution
Client: Oshadi Collective
Client: Textile Exchange
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