Supporting purpose-led brands to tell their stories, build communities and change the world.
I’m a brand and communications strategist, and I’ve spent more than ten years working in fashion, textiles and sustainability.
Much of my work is helping organisations explain things that are hard to explain, like a new material, a traceable supply chain or a repair service, so that brands, partners and customers understand why it matters. I work on positioning and messaging, brand identity and the websites and content that bring them to life. I do the strategy, the writing and the design, which means clients work with one person from start to finish.
Previously, I was Head of Brand at The Seam, where I helped grow a circular fashion start-up from pre-revenue to £50K a month without spending on ads. Before that, I ran communications at Fashion Revolution and grew its audience from 200,000 to nearly 800,000.
I grew up and began my career in Canada, and I’ve been living in London, UK for the last decade. Meanwhile, my clients are based around the world. They are brands and start-ups; individual people with game changing ideas; non-profits; innovators; a regenerative farm. All united by a shared goal to leave the planet a little better than they found it.
Brand Positioning & Narrative
I help organisations get clear on who they are, who they’re for and what makes them different. That can mean developing a proposition, building a messaging framework and tone of voice, mapping audiences and stakeholders, or creating a new brand identity.
Impact Storytelling
I turn technical work on materials, traceability and certification into language that buyers and partners can act on. This includes editorial platforms and thought leadership, as well as impact and B-Corp reports.
Digital & Content Creation
I bring the strategy to life through websites, content and campaigns. I plan, write, design and build websites, shape B2B content and social strategy, grow email audiences and communities, and develop campaigns from idea to launch.
Who I've worked with...
Amphico
Brand identity and digital marketing strategy for Amphicolor, a new colour technology from deep-tech materials innovator, Amphico. The work positioned it for commercial partnerships with brands and mills, giving the team a clear identity, new website and a channel plan to launch with.
[Website]
Better Cotton Initiative
Product marketing and messaging strategy for the world’s largest cotton sustainability initiative as it moved beyond mass balance to certification and traceability. I gave the membership team language to drive uptake of the new sourcing model, and led a content, UX and SEO audit to shape its 2027 website redesign.
[Website]
Cotton Diaries
Storytelling, social and design for a self-funded non-profit bringing transparency to the cotton sector. Launched Cotton Diaries Substack to turn the team’s field visits into an editorial platform, growing it from zero to 650+ subscribers with a 48% open rate. Design and creative direction for the annual Who Made My Cotton report.
[Substack]
The Seam
As Head of Brand and first team member, I built the brand identity, tone of voice, website and marketing strategy for a circular fashion repair platform. Through organic social, email and PR, I grew it from pre-revenue to £50K+ MRR, with around 30% of new customers coming from social without any ad spend.
[Website]
Icebreaker
An educational repair campaign for VF Corp’s natural-fibre activewear brand, encouraging customers to extend the life of their outdoor gear through simple tutorials. I wrote and directed the video and photography series in 2025.
Oshadi Collective
Brand storytelling for a regenerative cotton farm and supplier that manufactures for brands including Christy Dawn and StoryMFG, and sells its own collection direct to consumers. I led the site design and narrative, and translated Oshadi’s story into social media content that communicates impact.
[Website]
"
Bronwyn’s ability to combine word-smithing and design is rare, something neither a designer nor a copywriter alone could offer. She brings it all with warmth, sharp thinking, and zero fuss. Reliable, intuitive, and quietly brilliant, Bronwyn is the creative Swiss army knife every tight team needs.
Marzia Lanfranchi, Founder, Cotton Diaries